AI Seller Support Automation for B2B Teams
Capture seller requests across WhatsApp, web forms, and email. Classify intent, draft responses from approved documents, route urgent cases, and keep a review trail your operators can trust. See the live demo before scoping.
The problem
Seller support teams drown in repetitive questions
The same policy, onboarding, and technical questions arrive across multiple channels every day. Operators copy-paste from old replies, miss SLAs on urgent cases, and lose context when threads scatter across WhatsApp and email.
- Seller messages scattered across WhatsApp Business, web forms, and shared inboxes.
- Operators rewriting the same answers from policy and SOP documents.
- No clear way to flag urgent technical issues for engineering hand-off.
- No review trail to audit what was sent, by whom, and when.
What Paddly builds
An AI-assisted seller ops console — with humans in the loop
The buyer should be able to understand it. We build a seller ops workflow that drafts the answer, but routes the decision: routine cases auto-resolve, risky cases escalate with full context attached.
Example workflow
From inbound message to drafted reply, ready for review
- 1
Seller sends a question via WhatsApp
“Can I list bundled SKUs and still use your warehouse fulfilment?” lands in the seller support queue.
- 2
Intent classified, priority assigned
The workflow tags this as a policy question with medium priority and pulls the seller account context.
- 3
Answer drafted from approved policy docs
The LLM drafts a reply grounded in your seller policy SOPs and price sheet, with citations to source paragraphs.
- 4
Operator reviews and approves
An operator sees the draft, source citations, and seller context in one view. Approve, edit, or escalate.
- 5
Reply sent and CRM updated
The reply goes back via the original channel. A ticket note is added to the CRM with the drafted version archived.
Tools involved
We work with your existing stack
We use proven tools so the workflow is maintainable after handover. See our reliability standards for what every build includes.
Pricing indication
From SGD $6,500 (Standard Build) · 4–6 weeks
A seller support workflow with multi-channel intake, document grounding, and operator review typically starts at the Standard Build tier. Larger seller bases or multi-tier routing are quoted after an audit.
What this service does not include
- Acting as your support team — operators are still your staff
- Training a custom foundation model
- Cleaning or restructuring your knowledge base — separate add-on
- Direct integration with closed/proprietary marketplace systems without partner APIs
Ready to scope this?
Send us your context and we will confirm whether the right next step is a discovery call, paid audit, or a fixed-scope build.