Lead Follow-Up Automation for Singapore SMEs
Stop losing leads in WhatsApp threads. We build capture-to-CRM workflows that qualify inbound leads, assign owners, and trigger timed follow-ups — so prospects do not go cold while your team is busy.
The problem
Leads arrive in too many places to follow up reliably
Inbound leads come from WhatsApp Business, web forms, ad campaigns, and email — but the follow-up depends on whichever salesperson saw the message first. Without a system, response times slip, owners get unclear, and 30% of leads never hear back.
- Leads land in WhatsApp Business and never make it to the CRM.
- Web form submissions sit in shared inboxes for hours.
- No clear owner — multiple people reply, or none do.
- Follow-ups depend on a salesperson remembering to check back.
What Paddly builds
One pipeline, every channel, with timed nudges built in
We unify your lead channels into a single pipeline, attach an owner, and run the follow-up cadence on autopilot. Your team does the conversations that matter; the workflow handles the chasing.
Example workflow
WhatsApp lead → qualified, owned, and followed up
- 1
Lead messages your WhatsApp Business number
“Hi, looking at your enterprise plan — can someone help?” triggers the workflow.
- 2
Captured and qualified
The contact is created in the CRM with the source channel, intent tag, and a draft first-reply suggested.
- 3
Owner assigned
Round-robin within the right team. The owner gets a Slack ping with full context.
- 4
Auto follow-up if no reply in 24h
A second message goes out via the original channel, with a soft nudge and a link to book time.
- 5
Stale-lead escalation at day 5
If the lead still has not engaged, the manager is alerted and the lead is queued for re-assignment.
Tools involved
We work with your existing stack
We use proven tools so the workflow is maintainable after handover. See our reliability standards for what every build includes.
Pricing indication
From SGD $3,500 (Starter Build) · 2–3 weeks
A single-channel intake with CRM sync and basic follow-up cadence starts at the Starter Build tier. Multi-channel pipelines with qualification logic and reporting typically scope into a Standard Build.
What this service does not include
- Cold outbound and lead generation campaigns
- Replacing your CRM
- Buying or supplying lead lists
- Drafting your sales messaging strategy (we automate execution, not the playbook)
Ready to scope this?
Send us your context and we will confirm whether the right next step is a discovery call, paid audit, or a fixed-scope build.